Our experience has been built through direct responsibility for transformation, execution, and performance inside complex organizations.

We operate where strategy meets day-to-day execution — in environments where priorities must be clear, decisions timely, and results measurable.

Transformation and execution engagements

• Leading enterprise-wide transformation and operational excellence

Structuring strategic priorities, execution governance, and performance management across core operations.

• Designing and steering strategic initiative portfolios

Identifying, prioritizing, and monitoring high-impact initiatives at executive level, with clear ownership and follow-up.

• Rebuilding processes and execution models

Redesigning end-to-end processes and aligning headquarters and field operations around shared standards.

• Deploying performance management systems

Defining KPIs, decision routines, mobility & desktop apps and executive dashboards focused on action, not reporting.

• Embedding digital initiatives into core operations

E-commerce, platforms, wallets, CRM, and automation initiatives deployed as part of the operating model — not as side projects.

Leadership and professional journey

Key milestones of his professional journey include:

• Developing value-added services and smart card solutions with major telecom operators at Gemalto (now a Thalès company) and Morpho (now Idemia), working at the intersection of technology, security, and large-scale deployments.

• Building and scaling B2B businesses in ride-hailing and food delivery at Careem, structuring enterprise partnerships and commercial models, and contributing to the company’s growth leading up to its $3 billion acquisition by Uber.

• Leading the transformation, growth, and profitability shift as CEO of Jumia Tunisia, a leading e-commerce and quick-commerce platform, with full responsibility for operations, commercial performance, and execution.

This background reflects a consistent pattern: operating at the crossroads of strategy, digital platforms, and execution, with direct accountability for results in complex, fast-growing environments.

Today, Drive Impact + builds on Kais’s experience to support organizations in transforming their core business, structuring priorities, and scaling digital initiatives with discipline and impact.

Drive Impact + operates with a core leadership anchor and a trusted network of experts, mobilized on demand across:

• marketing and go-to-market strategy,

• digital marketing and growth,

• data, analytics, and performance measurement,

• development of automation workflows and AI agents.

This model allows Drive Impact + to remain focused, agile, and execution-driven, while bringing in the right expertise when scale or specialization is required.

If your organization needs a structured and execution-focused approach to transformation, let's talk.